“This is the most exciting release we’ve had for Viber since we launched the platform. For instance, a 15 second message is 4-6 seconds, rather than 45-60 seconds. This cuts the average response time for Push to Talk messages significantly. One of the other most notable additions in this release is the introduction of the Viber app’s new Push to Talk feature, which allows Viber users to send short voice messages to each other a la Voxer, except overall faster, since Viber’s solution records, sends, downloads and plays Push to Talk messages simultaneously while apps such as Voxer do them separately. In addition to the much-beloved Violet character that has become synonymous with Viber, the company has also introduced two new characters: Mayo and Blue, along with an assortment of new personalities to help friends express themselves in messages in new ways. Additionally, the market will feature exclusive content tied into timely events and holidays throughout the year and will be regularly updated with new content to make messaging relevant and more personal.Īccording to Viber, users have “reacted enthusiastically” to the app’s stickers thus far. These stickers are both free and paid, marking the first time in which Viber has brought monetized features to its users. This update is very significant for the platform, bringing an all-new Sticker Market with a wider array of new stickers to boot.
Version 4.0 is rolling out to iPhone and Android devices. Viber has announced the release of the next evolution of its mobile messaging platform today.
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