We see Brave Robot Ice Cream as an integral part of the solution,” says Paul Kollesoff, General Manager & Co-Founder of The Urgent Company.īrave Robot uses non-animal whey protein made by partner Perfect Day that is molecularly identical to whey from cow’s milk, except it is made through fermentation. Dairy alternative ice creams always miss the mark on taste, and today’s consumer is hungry for better options. No more eating plants for dessert, no more milk from factory farms needed. It shows that this is what America has been urgently waiting for. “The opportunity to pioneer a new food category doesn’t happen too often, and now 5,000 retail stores are with us.
The brand came to the market with regional distributors last year and, true to its name, has been quickly partnering with new retailers who are eager to offer their customers this sustainable innovation: animal-free dairy ice cream with the taste and texture of traditional dairy ice cream, but less impact on the earth.
4, 2021 /PRNewswire/ - Brave Robot, launched by The Urgent Company in July 2020, is expanding rapidly to provide affordable access to animal-free dairy nationwide.
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